Two Generation Business
My grandfather started this business in the late 80's as Maverick Baits, LLC. After a few years of learning the trade, adjusting the formulas, and upgrading equipment, I have rebranded the company to reflect our Family Name.
Joshua Hale
Michael Hale
"Pop"
Soft Plastics
Soft Plastics are flexible, synthetic fishing lure made from soft, rubber-like plastic designed to imitate natural prey such as worms, minnows, crawfish, or other small aquatic creatures. Unlike hard lures, soft plastics have a lifelike texture and movement in the water, which helps trigger strikes from fish.
Enhance your fishing experience with Hale's Custom Plastics!